It may be well into 2022, but the working world remains changed for many firms. Throughout lockdowns, we worked from home and many transitioned to a hybrid model as the world opened up again. But so many have stayed that way - and clients, too. So how do you keep connected in this new world of hybrid? This blog considers some key elements.
As opposed to fully remote, hybrid is a model that sees staff come into the office on a specified number of days per week. Some firms choose one, some four, but many have settled on two to three. The other days are spent working elsewhere, or from home.
Hybrid has become such a popular working model that a recent survey says 48% of people would look for another job if their employer wasn’t flexible.
Hybrid working gives the best of both worlds. If you’re flexible, you can please those who want to come in five days a week, as well as please those who want to come in the bare minimum of, for example, two days. This can suit different personality types and working styles as some people find working at home more productive and vice versa.
It has also meant the adoption of cloud-based technology and paperless offices for many. This can have benefits for clients, who may also be working remotely or on a hybrid model, or those who prefer the convenience of being able to work completely online.
It’s also great for your talent pool. For example, if you live in a small town and need a tax specialist, someone might be willing to travel to the office from further afield for the two to three days, but not for the full five.
The downside is that it requires some time, organisation - such as creating a flexible working policy and more - and investment in the right tech and software to work well.
Hybrid working shouldn’t interfere with your ability to keep connected with clients in your usual way. But technology does afford further opportunities to keep in touch - as does not being shackled to a desk. Here are a few ideas:
Use the digital touchpoints you have available to you to keep in touch with your clients. Whether that’s updates through your cloud accounting package, sharing an interesting article on your firm’s social media, or inviting them to a digital event.
Hybrid working isn’t going anywhere fast and it can mean more flexibility both from a face-to-face front and taking advantage of the rapid adoption of technology that happened throughout the pandemic.